The haircare market is densely populated with an endless array of brands and unique products.

What began as an exclusively salon-used treatment has evolved into everyone’s go-to shower routine.

And fans everywhere confirm that they get exactly that.

Olaplex’s No.3 hair perfector

Well, think again: You may have been using it wrong all along.

That’s not to mention the scalp scrubs and hot oil treatments.

Needless to say, haircare has expanded.

Woman washing hair in shower

Time for a routine switcheroo!