So, when they took this same approach to skincare, everyone was intrigued.

The world’s first solid toner also promises to hydrate and calm your skin.

The solid toner has made its way into countless YouTube videos.

Milk Makeup matcha toner and cleanser

And according toElizabeth Denton at Allure, that’s because it delivers.

Denton shared that her first experience with the toner proved that it was “ridiculously easy to use …

It felt smooth and hydrating, and acted a bit like a primer for my foundation.”

Cami youtube milk makeup matcha toner