It appears as though this pressure has been heightened for brands airing commercials during the2022 Super Bowl.

“I planted a lot of seeds,” Smoove toldComplexof his career success.

“I’m a seed planter.

JB Smoove smiling

So, I like to plant seeds and watch things grow.

Sometimes, it may take a day or two.

Sometimes, it may take a week, a month, a year.

It might take 5-10 years, who knows?

I’ve just been a happy man just to be busy like this.”