The brand was started in 2004 by Joey and Alan Shamah, a father-son duo (perRefinery29).
Upset at the price markup, he set out to address the need for more affordable high-quality makeup products.
Theprimerhas a similar gripping formula that will lock your makeup in place.
The end result is a blurred, filter look that is neither dry nor cakey.
The powder is a setting and finishing powder in one.
While it’s only $3, the shadows perform on par with higher-end eyeshadow formulas.
The shimmer eyeshadows pack a pigmented punch, and the mattes blend out easily.
Her favorite is Tough Cookie, a nude shade with a bakery-inspired scent.
Mint Melt Lip Gloss as a lip plumper that smells delicious (viaYouTube).
