It has become a cultural phenomenon.
Poking fun at the Spirit Halloween stores moving into your neighborhood’s abandoned storefronts is all in good fun.
With a money-making opportunity like that, it’s not surprising that Spirit Halloween transformed its business model.
Believe it or not, though, the creepy store wasn’t always peddling Halloween costumes.
Spirit Halloween’s roots are not in holiday garb, but rather in women’s fashions.
According toMental Floss, Spirit Halloween was once Spirit Women’s Discount Apparel.
His original business wasn’t as successful as thecostumestore that set up shop next door, perEClincher.
So came the business change.
Gone were the days of women’s clothing; now, the store was stocked up with Halloween masks.
The store was successful, selling out of his inventory in record time.
That was the start of the business model we know and love now.
