What this “clean” beauty industry has created is a culture of confusion and saturation.

The good news is that there are an increasing number of makeup brands choosing to offer completely cruelty-free products.

This means that there are lots of foundation ranges that are cruelty-free and have 100% vegan formulas.

woman applying foundation with brush

What makes a foundation vegan?

There are manyvegan foundationsout there, but what makes a foundationvegan?

They also usually lack parabens, phthalates, and synthetic fragrances.

light skinned foundation bottles

Vegan formulas are also produced in a cruelty-free way.