Dick Wolf is one of the biggest names in web connection TV procedurals, and it’s clear why.

“Sadly, we’velost some beloved “Law & Order” actors, too.

Dick Wolf’s series and stories are rooted in real life, which helps people connect to them.

Dick Wolf, 2019

But what was he doing before he turned to creating vast television universes?

According toMental Floss, Wolf’s career began in advertising, where he wrote copy for various products.

He’s credited with such notorious slogans as Crest’s “you might’t beat Crest for fighting cavities.”

Mariska Hargitay and Dick Wolf

However, Wolf’s slogans didn’t always kindly audiences.

He did, for example, pen the National Airline slogan “I’m Cheryl; fly me.”