Eyeshadowcomes in a breathtaking array of colors.

According to theHistory of Cosmetics, eyeshadow has been enhancing looks since Ancient Egypt.

With lots of eyeshadow options come lots of eyeshadow decisions.

Asian woman with red-hued eyeshadow

Which color is the best choice for youreye color?

Glitter or no glitter?

And what about the eyeshadow formula itself: powder or cream?

closed eye with iridescent cream eyeshadow

International makeup artist Rae Morris toldRefinery 29that creams are faster to apply and longer-lasting.

Meanwhile,Elleliked their ease of system and the variety of looks they can achieve.

Cream formulas will help pull off looks that are subtle, dramatic, or anywhere in between.

powder eyeshadow assortment of neutral hues

Patterson recommended a synthetic, fluffy brush for a softer app.

Powder formulas can even help absorb oil.

The outlet also liked powder for its versatility in blending colors and textures.

To avoid creasing, he advised using a primer first.

This is where a cream eyeshadow can come in handy for powder lovers.

This initial step helps absorb oil and makes it easier to blend.

What brushes should you use?

For a soft, blended look, Patterson recommended a fluffy brush.

Dense, flat brushes are useful for a bolder, more intense shadow app.