Heck, according toDigiday, it was even featured in a Miley Cyrus music video.

Believe it or not, the nameeosis actually an acronym.

Once you realize what eos stands for, you’ll never quite look at it the same.

Three pastel eos products sitting in a line

Okay, let’s not hold back any longer.

According toToday, eos actually stands for “evolution of smooth.”

It’s kind of shocking that we all didn’t find this out earlier.

Pink and coral eos lip balm containers open

In fact, it turns out there’s a whole lot about eos that customers are just now realizing.

That’s dedication, people.

Oh, and they take the whole “evolution of smooth” thing further than just the lip balm.

Purple eos lip balm with the lid open

The brand also sellsdry lip treatment,body lotion, and evenshave cream.

That’s some serious commitment to smoothness.

Let’s just say that it wasn’t exactly an ideal part of this customer’s evolution of smoothness.

All in all, eos has definitely committed to their name.