It’s a hormone-free gel used only when you need it (viaPRNewswire).
But these aren’t the only reasons the product has been gaining attention on social media.
So, how did Murphy end up partnering with the company Evofem Biosciences to promote the Phexxi brand?

In addition, finding a contraceptive for herself has always been a struggle.
After cycling through multiple options, I was not using any form of contraception.
Annie Murphy fans seem to love the commercial.

“The commercial is gold,” one Twitter userwrote.
“‘Welcome to my vagina.
“I thought that was a clever bit, a cheeky stab at relevant actions by a certain state?
I also visited [the Phexxie website and] I love how they presented the applicator.”
Will Phexxi end up being a popular product?