Who could forget the deep era of matte liquid lipsticks?
It’s hard to imagine that anyone found those comfortable.
However, it was a darkness we all put up with for the sake of wearing something so long-lasting.

From hydrating lip balms to plumping lip glosses, it was all shine, all the time.
The juicier looking, the better.
Of course, this new movement came at a cost longevity.

Over time, they’ve developed some holy grail products that remain cult favorites for many.
This particular $12 lip gloss is viral for a good reason.
Finally, a brand has created a product to answer gloss-lovers' prayers.
As seen onBuzzFeed, countless TikTok reviews showed the Shine Loud High Shine Lip Gloss in action.