Who could forget the deep era of matte liquid lipsticks?

It’s hard to imagine that anyone found those comfortable.

However, it was a darkness we all put up with for the sake of wearing something so long-lasting.

Young woman applying lipgloss

From hydrating lip balms to plumping lip glosses, it was all shine, all the time.

The juicier looking, the better.

Of course, this new movement came at a cost longevity.

Woman applying lipgloss

Over time, they’ve developed some holy grail products that remain cult favorites for many.

This particular $12 lip gloss is viral for a good reason.

Finally, a brand has created a product to answer gloss-lovers' prayers.

As seen onBuzzFeed, countless TikTok reviews showed the Shine Loud High Shine Lip Gloss in action.