It’s no wonder, then, that164 million viewersare still captivated by the infamous baked feta pasta.

For the most part, these viral recipes are associated with the app.

I can’t remember the last time any wellness featured cream cheese."

Emily Mariko smiling

“White people think non-white people are gross, so whatever they present will be gross.

Other white people or white looking people presenting the same food?

Suddenly it’s innovative,” oneRedditorcommented.

Emily Mariko’s salmon and rice dish on TikTok

For me, Mariko’s salmon rice dish represents my full, complete identity."

Mariko’s appeal is clearly multifaceted and these discussions show that it’s worth examining why.