Jaclyn Hillis one of the most influential beauty vloggers on YouTube today.
The makeup mogul has extended her success outside of YouTube to launch beauty collaborations praised by her fanbase.
And, in 2019, Hill answered fan demand by releasing her own cosmetics line.
This is the truth about the Jaclyn Hill Cosmetics line.
I’ve learned to block them mentally, and I’ve learned to look at the positive."
“I didn’t want people telling me what to do, or controlling me,” she said.
“I wanted to ensure that I stayed true to myself.”
Like her partnership with Becca Cosmetics, Hill’s Morphe release was a monumental success.
The palette, which took Hill two years to develop,sold outwithin hours of its initial release.
That all changed when Hill gave fans a major hint during an Instagram Q&A in January 2019.
During the Q&A, a fan asked what the first product in her cosmetics line would be.
Hill coyly responded with a lipstick emoji and a red lips emoji, as reported byBustle.
Hill remained mum on the topic as speculation brewed throughout the beauty community.
The video showed Hill swinging from a giant diamond, which is in sync with Jaclyn Cosmetics glam packaging.
I remember the shoes I was wearing.
Before long, theJaclyn Cosmetics Instagramaccount accrued over 500k followers.
We can’t wait to see you all wearing your So Rich Lipsticks!
And don’t worry, we have restocks coming really soon."
However, as fans began receiving their products, the response became less than stellar.
Now you’re wondering why it’s lumpy?
It’s obvious this lipstick is used & not fresh from the factory.
While Hill denied there were issues with her products, the concern from fans continued rolling in.
There appeared to be problems with more than just one product.
She alsotweeteda photo of her hairy lipstick with the caption, “All I can say is WTF.”
Several other influencers likeThatGirlShaeXOandPretty Pastel hey have also shared their insight regarding the Jaclyn Cosmetics lipstick collection.
Still, Jaclyn Hill has continued to defend herself.
My factory used brand new white gloves to do quality control & they shed all over my product!
We switched to rubber gloves 2 days ago & will confirm this never happens again."
WTF lab ever has used furry gloves?!
In my 11 years I’ve never once seen furry gloves on production floor.
And why is that hair so damn long?
If it was a furry glove it would be very slight fuzz.
And it’s embedded IN the lipstick."
As for the hair found in the lipsticks?
Hillclaimedthat it isn’t actually hair but rather fuzz from the white gloves worn by workers at the lab.
Did Jaclyn Hill know there were problems all along?
at that point it would have been smart to check the lab for any problems."
Hill can be heard on the video saying, “Oh my gosh, what is on there?
Sorry, this is my personal collection I’m using right now.”
“I don’t care about the loss of this money.
You know how embarrassing this is for me.
On the same day, Jaclyn Cosmeticstweeted, “Jaclyn Cosmetics takes consumer feedback very seriously.
We’ll be issuing a full refund (inc. shipping charges) to everyone who purchased the product.”
In 2019,the makeup mogul deleted her personal Twitter and Instagram accounts.
Hill’s mom, Robin Sumrall, later clued us in.
On Aug. 16, 2019, Jaclyn Cosmeticsissued a statementon its Instagram account.
However, this post wasn’t just an apology to fans and customers.
The cosmetics label also announced that it would be taking “a moment to rebuild.”
“And it’s encouraged me because I felt like my life is over.”
She continued, saying that their support “helped me to get my groove back.”
During Hill’s online blackout, she also went to therapy.
As Hill hinted in her brand’s August 2019statement, the future wasliterallybright.
According toAllure, the beauty guru was actually wearing the products in herlipstick launch video.
Fortunately, the highlighters weren’t created in the same lab as the lipsticks.
“So we didn’t have to cancel it,” Hill told the publication.
“We didn’t have to push it back, we didn’t have to make any changes.”
However, Hilldidtake some major steps to avoid another disaster.
Hill recruited a new quality control and operations team and implemented new processes in the customer service department.
Additionally, Hill personally inspected some of the highlighters in the lab.
Did Jaclyn Hill’s holiday collection succeed?
So, was the holiday collection able to revive the cosmetics label?
Additionally, there were somePR concernsfrom other influencers and someshipping issuesnoted by customers.
Of course, it’snot unusualfor a brand to receive feedback via social media.
Even with a few hiccups, the launch of the holiday collection was overall successful.
Jeffree Star evenawarded the brand’s Beaming Light Loose Highlighter his approval.
Along with a slew of othergood reviews, the highlighterspartially sold outjust a few days after launch.
Yes, Hill was certainly able to redeem herselfandher brand with this holiday collection.
