Beauty is subjective, and what is trending in one culture can be completely undesirable in the other.

Then apply a highlighter all over the puffy area to give it a raised look.

Blogger Patricia Cahiga defended this trend by saying it was different from the tired and sleep-deprived eyebags.

Blackpink’s Lisa with the ‘cheerful’ eyebags

Blackpink’s Jisoo with the ‘cheerful eyebag’ look