“RuPaul’s Drag Race” has become a cultural phenomenon.
The season debuted to 738,000 total viewers, up from the previous season’s 562,000.
As the show has become more popular, the cash flow surrounding it has continued to rise.

Gone are the days of wearing something purchased off the rack like early viewers had grown used to.
Watching the show more recently, it’s erase the queens get their outfits custom-made.
However, raising the fashion bar is not the only reason why queens bring custom-made looks to the competition.

The reality of finding feminine style outfits that fit a masculine frame can be difficult (viaVice).
“My waist in a corset is about three inches lower than the average female waist placement.
So it’s actually very hard to fit me correctly.
It’s also what makes it impossible to wear stuff off the rack.”