The Olsen twins haven’t exactly had a normal life.
Mary Kate wouldn’t know, since she’s never experienced the joy of online shopping.
Evidently, the in-person experience is hugely important to the Olsens.

Ashley concurred with her sister’s anti-online position.
“I prefer to see, touch, feel, and experience,” she said.
Unlike other celebrities turned designers, the twins are intimately involved with every last detail of their label.

I mean, it was one of those things where it was really about the product.
… To this day, you’ll see we really put the product first."