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Blonde hair is so much fun.

Who doesn’t want their hair to look brighter and blonder?

A woman getting her hair washed with purple shampoo

However, you cannot avoid the fact that bleaching your hair to make it blonde does requires work.

No wonder it is considered a blonde’s best-kept secret.

It maintains salon-fresh color while combating the blah brassiness.

A bottle of Amika purple shampoo

Bye-bye, brassy, damaged hair!