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What’s not to love aboutNYX Professional Makeup?

NYX has a cult-like following because of its wide range ofaffordable productsthat work as well as high-end buys.

NYX Soft Matte Cream displayed at the NYX Store in NYC in 2016.

Plus, the brand is cruelty-free.

Plus, the range of colors, whether eyeshadow or lipstick, is insane.

You know you have spent hours by the NYX aisle trying to figure out how many you should buy.

Three shades of NYX Lip Lingerie Liquid Lipstick

Good job, NYX!

It’s as good as the prestige liquid lipsticks at a fraction of the cost.

The applicator literally shapes your lips into a perfect pout.