Rumors originally circulated that Spotify dished out half of that amount, as perThe Independent.
Business Insiderpointed out that neither Spotify nor Rogan have publicly confirmed the cost of their exclusive deal.
After partnering with Rogan, Spotify’s stock margins increased by 17% (via The Independent).
This is all in a bid to diversify the content featured on their platform and boost revenue.
The outlet surmised that the problem extends beyond disapproval of Rogan’s explosive podcast.
PerBusiness Insider, Spotify’s per stream rate falls between $0.03 to $0.05.
In the piece, Alternative rock band Failure wrote a scathing critique of Spotify’s treatment of artists.
