did for Reese’s Pieces or “Risky Business” for Ray-Bans.

Instead, it seems the company is choosing to fight back another way.

HBO handed them a lemon, so they used it to garnish their Cosmo with a clever new commercial!

Peloton stationary bikes

Life’s too short not to."

Cycling strengthens your heart muscles, lowers resting pulse and reduces blood fat levels.

He’s alive."

Chris Noth in Peloton commercial