So how does Palermo maintain those glossy locks that are often staring back at us onInstagram?

No wonder Palermo’s locks are always camera-ready.

Her trendy shoulder-grazing sun-kissed brown hair is also easier to maintain than blonde.

Olivia Palermo smiling

It brings the PH balance back to my hair and is great for anti-aging.

She is also a fan of L’Oreal hair products.

It looks like the brunettes might start having more fun thanblondes.

Olivia Palermo at Paris Fashion Week