Kim Kardashianis arguably one of the most popular and polarizing figures in celebrity today.
She’s built an empire beyond the wildest dreams of many.
I don’t mind being underestimated because it does fuel me.
I don’t sing.
I don’t dance.
I don’t act.
But I am not lazy."
The key to Kardashian’s greatness is understanding the art of marketing oneself.
Her brand is strong as ever, and there are a few things it can teach us all.
Kardashian has lived a considerable amount of trauma and tragedy in the public eye.
Her public life was kickstarted by the release of a private sex tape, allegedly without Kardashian’s consent.
For some or even many other celebrities, having a sex tape leaked could have been a career-ending move.
Confidence gets you everywhere
Kim Kardashian exudes confidence.
Sure, she’s shown the vulnerable sides to herself more than many other famous figures ever will.
Kardashian has credited estranged husband Kanye West for helping bolster that confidence.
Then, she explained how West helped her shed her “people pleaser” ways.
“You don’t have to just everyone.
Kardashian has always prided herself in being approachable, even in the worst moments of the press hounding her.
She’s known to stop for selfies with fans, but that’s not all.
She’ll tweet at her fans too (perEntertainment Tonight).
Some longtime super-fans even get occasional gifts from Kardashian.
