Long gone are the days that A-list celebrities alone determined beauty and fashion trends.
As an Asian woman, Villa saw an opportunity to create a more inclusive beauty experience on her channel.
“And I never felt that growing up, either.

I dressed more androgynous.
I didn’t want to be seen as a gentle flower.
I didn’t see beauty icons like me growing up, so I became one myself.”

Beauty, fashion, and lifestyle YouTube bloggerAmy Serranobrings editorial makeup looks to her fans.