Long gone are the days that A-list celebrities alone determined beauty and fashion trends.

As an Asian woman, Villa saw an opportunity to create a more inclusive beauty experience on her channel.

“And I never felt that growing up, either.

YouTuber Stephanie Villa

I dressed more androgynous.

I didn’t want to be seen as a gentle flower.

I didn’t see beauty icons like me growing up, so I became one myself.”

Beauty YouTuber Hannah Mussette

Beauty, fashion, and lifestyle YouTube bloggerAmy Serranobrings editorial makeup looks to her fans.