It appears as though this pressure has been heightened for brands airing commercials during the 2022 Super Bowl.
One of the most hilarious 2022 Super Bowl commercial offerings comes from Sam’s Club.
“Even my stunt double has a stunt double, how VIP is that?

Scan and Go was made just for me people!
You know what was made for you?
“Guys, he’s doing it again,” the employee says into his headset.
That’s the anchor of the joke in the idea.