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Olaplex, a salon-favorite beauty brand, launched their own toning shampoo in 2021.

This brand is different, and it may be worth the hype.

Woman with blond hair

Softer, shinier hair that’s actually healthier from the inside out (perRefinery 29).

However, there are so many cheaper purple shampoos on the market.

However, this isn’t the case with Olaplex.

Blond woman holding shampoo bottle

The only warning we have about Olaplex is the results.

Olaplex No.4P Blonde Enhancing Toning Shampoo is currently available throughOlaplex’s website,Sephora, andUltafor $28.