It seems like “clean beauty” were the buzzwords of 2021, doesn’t it?
However, according toAllure, the term has been floating around the industry for years.
This can make knowing what is and isn’t “clean” rather difficult to understand.

Many of these toxins have been shown to cause harmful health effects.
What is Greener Beauty and is it worth it?
The site also promises that all products and orders are shipped in the company’s plastic-free, zero-waste packaging.

As perFeefo, Greener Beauty has some really impressive reviews.
One user said: “Good range of well priced, eco-friendly, vegan products.
Loads of useful information on the website & prompt, friendly, personal response to queries.
Great ethos which really does seem genuine & authentic.
Another explained: “Order was delivered promptly.
Will be ordering more.
Love the seeded gift cards and the fact a tree is planted each time.”
A number of users were happy to find a small ethical company to support, like Greener Beauty.
Another user said: “Lovely perfume, great service.
First time buyer but will buy from Greener Beauty again.
Great to support an ethical small company.”