Every other week, TikTok drops a new trend or product on our radar.
Just because something goes viral, though, that doesn’t mean it actually works.
However, an actual primer is now being widely reviewed for its ability to erase pores.
The e.l.f Poreless Putty Primer went viral at the end of 2021, garnering almost 30 million views onTikTok.
The primer has its ownhashtagon the app too, with reviewers putting the product to the test.
Read on to learn whether this primer is actually worth the hype.
Many reviewers also used it to prime their eyelids, which really made eyeshadow colors pop.
We really shouldn’t be surprised, though.
According toAllure, the e.l.f primer was named the No.
1 primer in the U.S., per a Nielsen beauty sales survey.
It retails for $9, which is a great bargain for achieving filter-like perfection.
A review byByrdiewriter Emily Algar does note that the product contains silicones, which can be bad for breakouts.
For the most part, the affordable product convinces us of its viral status.
