The ’90s brought with it change and prosperity.
The United States saw the rise of grunge, Microsoft, and supermodels (viaGoogle Arts & Culture).
“Using black-and-white photography was really important in creating the supermodel.

With black and white, you’re free to really see who they are.
It toned down the commercial interpretation that color gives.
Over time, other models like Kate Moss and Claudia Schiffer would ascend to their ranks as well.

By the late ’90s, so too would Heidi Klum and Tyra Banks.
And as in any high pressure career, competition can breed some unfriendly rivalries.
Such was the case for Heidi Klum and Naomi Campbell.
In the late ’90s, Campbell began dating Italian businessman Flavio Briatore (viaThe Sun).
Not long after, Briatore began dating Klum.
In 2009, Klum’s then-partner Seal formally adopted Leni.
She also isn’t afraid to speak her mind.”