Now, pop sensation Ariana Grande is joining the fray.
Ariana Grande has experienceda stunning transformationover the years.
Now she’s elevating her career once more, turning her attention to makeup.

Her brand’s name?
None other than r.e.m.
beauty, a reference to her song “R.E.M” from her “sweetener” album.

According tothe Daily Mail, the pop star has been working on r.e.m.
And me being like, ‘I don’t know,’ sweating," Grande told Allure.
Moreover, according tothe Daily Mail, this is the reason that her first products relate to the eyes.