Now, pop sensation Ariana Grande is joining the fray.

Ariana Grande has experienceda stunning transformationover the years.

Now she’s elevating her career once more, turning her attention to makeup.

Ariana Grande at the 2020 Grammy Awards

Her brand’s name?

None other than r.e.m.

beauty, a reference to her song “R.E.M” from her “sweetener” album.

Ariana Grande performing at the 2021 iHeartRadio Music Awards

According tothe Daily Mail, the pop star has been working on r.e.m.

And me being like, ‘I don’t know,’ sweating," Grande told Allure.

Moreover, according tothe Daily Mail, this is the reason that her first products relate to the eyes.