It’s 2021, hello!

PerBacklinko, social media users worldwide went from 970 million in 2010 to more than 4.48 billion in mid-2021.

This is because people are more drawn to organic, relatable content than ads, perBusiness Insider.

Woman smiling into her phone

This happens when a brand has paid another to have their product featured in their photo or video posts.

You’ll also find that the brand that’s being partnered with will be tagged in the post.

Pretty much the same thing works for Facebook, which is also owned by Mark Zuckerberg.

Even companies use social media