Does this sound familiar?
“I’ve lost 25 pounds and feel better than I ever have!”
It sounds almost too good to be true and perhaps it is.
Enterprises such as Pampered Chef andLuLaRoeare what’s known as multilevel marketing companies, or MLMs.
Fitness and health brands are one of the biggest MLM categories today in part because of the COVID-19 pandemic.
So how can you tell if you’re getting into an MLM?
And is it worth it?
“Anyone can do this,” the presenter assures you.
“Invest in yourself.
Believe in your future.”
You’ll be the one reaching out to old college roommates, and then pushing them to get customers.
Exercise physiologistChrissy Giorgettihas spoken to numerous Beachbody “fitness coaches.”
“There is no certification process for becoming a Beachbody coach.”
If your clients stop ordering, or your sales staff underperforms, you lose out.
Consultants spend plenty of their own money, too, reports theFTC.
Areport from the Consumer Awareness Instituteestimates that fewer than 1% of MLM participants see profit from their efforts.
