with the word Peloton referring to the many people exercising together either live or on-demand throughout the world.
They also have created quite a social media following, helping them become influencers.
For example, Tunde Oyeneyinhas partnered with CVS Beauty, often offering makeup tutorials on her Instagram account.
Other Peloton instructors have likewise created and promoted their own brands.
She even uses her influencer status to sell apparel with that mantra onher own website.
In the summer of 2021, social media followers were treated to first looks at weddings and engagements.
According to theTimes Square Investment Journal, Peloton instructors saw a massive increase in Instagram followers.
King relayed to The New York Times how Peloton founder and CEO John Foley offered her the job.
“He looked right at me and said, ‘We’re going to make you a celebrity.’
And I said, ‘Yeah, sign me up.’
That was the sole motivating reason to do it.”
