Goodjewelryis not cheap, and getting that perfect glisten to catch every light is going to cost you.

Mejuritends to lead that march.

Launched in 2013 by Noura Sakkijha, the Toronto-based jewelry brand has taken over the online fine jewelry movement.

Earrings and rings in croissant flatlay

Mejuri’s fan base continues to grow, amassing 1 million Instagram followers as of publication.

The brand keeps things exciting by launching new editions and ranges on a weekly basis every Monday.

Mejuri has even become a holy grail favorite for countless celebs, from Billie Eilish to Emily Ratajkowski.

Mejuri instagram post of earrings and rings

So, what is it about Mejuri that makes them so popular and changing up the jewelry game?

During an interview withShopify, founder Noura Sakkijha spoke about what’s helped Mejuri’s success.

Sakkijha said, “The fact is that our team is our community.

They’re so interconnected so it feels very genuine.

That is rare and special to find in a brand of their size.