Styles challenges societal gender norms and simply expresses himself however he likes.

ThePleasing websitehas officially launched and can be shopped online.

The range includes nail polishes and skin care.

Harry Styles laughing at Spotify event

The launch also teased nail stickers that consist of letters and merch that should be dropping soon.

Our mission is to bring joyful experience and products that excite the senses and blow the boundaries.

We’re pleasing, never perfect."

Harry Styles Instagram post announcing pleasing

With a beautiful message and even more beautiful packaging, the brand is sure to be a huge hit.