The beauty world is a revolving door of viral trends.
It’s crazy to think how different makeup looked only a couple of years ago in comparison to today.
Arguably, influencers are the most important players in terms of setting these trends.
2022 is all about sustainable beauty finally!
At this point, the world should always have environmental damage at the forefront of their concerns.
But, it’s even more important for industries and companies to work towards sustainability.
It has been a slow and steady process, but beauty brands have fortunately begun exploring sustainable andenvironmentally-friendly products.
Natasha Zaki is a successful influencer/makeup artist who previously assisted British makeup artist Pat McGrath.
Zaki has since developed a homegrown, independent beauty brand called “Glossy Makeup” (viaGlossy Makeup).
“I see that the future of the beauty industry is moving into a more sustainable and eco-friendly space.
They’re made with sustainable materials and the packaging is recyclable.”
