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The world of beauty can often be an overwhelming one.
The market is so densely populated with countless brands and hundreds of variations of each product.

It’s not quite as simple as it used to be.
Now, every single person has their own favorite product falling under each of the steps of makeup tool.
The possibilities are endless, and now they come in every price imaginable.

The only real difference between drugstore and high-end makeup is the price
The price.
That’s really the only thing left distinguishing drugstore and high-end makeup.
You may have noticed while perusing drugstore aisles that a lot of these products looks really familiar.
That’s because they are.
The game changing discovery that parent companies own countless brands under the same umbrella answers that question.
For example, did you know thatL’Orealalso owns Yves Saint Laurent and Lancome (viaRanker)?
For years now, beauty gurus have been raving about drugstore makeup.