Over the past few years, however, many brands have turned that notion on its head.
The beauty industry has witnessed some hugely successful celebrity brands entering the market.
Here’s everything we know about Johansson’s new skin care brand, The Outset.
“I mean, have you ever met anyone with a skin condition?
I’m good with that.”
The news was announced onInstagramwith a series of photos explaining the vision behind the brand.
“Clean and effective skin care to elevate your everyday,” Johansson explained toAllure.
“I created this brand to elevate clean, essential skin care.
This will be a brand for everyone who wants their skin to look its best with minimal effort.”
“The world doesn’t need more products,” she said.
