Dyson is known for delivering unique products using innovative technology that manage to become people’s holy grails.

Oh, and they’re also known for being insanely pricey.

As a three timeAllureBest of Beauty Award winner, theDyson Airwrap’s reputation precedes it.

Model using Dyson Airwrap styling tool

So, if it’s such a must-have game-changer, why hasn’t everyone made the switch yet?

Why does it still land on everyone’s Christmas wishlist every year?

That would be due to the fact that it costs a whopping $550.

Mirta Miller reviews Dyson Airwrap dupe

No, that extra zero wasn’t an accident.

Enter TikTok and it’s magical world of beauty dupes.

Now, a price jump that crazy is bound to garner skepticism as well as countless comparison review videos.

TikTokerMirta Millerhas gained 12 million followers as a result of her beauty tip videos as well as product reviews.

So when the $20 dupe began to circulate, she was on it.