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WhenTarte Cosmeticslaunched their holy grail Shape Tape Contour Concealer, they became the trustedauthority on concealers.
Winning Allure’s Reader’s Choice Award this year as the No.
1 concealer brand (viaTarte Cosmetics), Shape Tape was a tough act to follow.
Shape Tape seemed to instantly become everyone’s cult-favorite concealer that did it all.
For years, no other concealers really could compete.
So when a new Tarteconcealerbegan to circulate as a new must-have, everyone listened.
Encapsulated maracuja spheres create natural dewiness so under eyes look refreshed [and] more awake."
Tarte adds, “Waterproof formula doesn’t crease or sit in lines.
Helps brighten [and] smooth for a lifted appearance.
Shows extra love to dry skin with 16-hr hydration.”
Now those are some high expectations to set (viaTarte Cosmetics).
As with most beauty products, there’s often no knowing until you try …
