Your favorite new actress would become the face of Lancome.

Now, consumers turn to them to discover what to buy next.

The “regular” people who seemed just like us slowly morphed into not-so-regular celebrities.

Woman filming beauty youtube video

So, can we still trust them?

Over time, it’s grown clearer that these influencers often accept deals to make money.

you’re able to’t exactly fault them, as they have to make a living, too.

person recording a post for social media

The problem lies in the fact that it’s tempting for influencers to always accept paid opportunities.

While that may start innocently, it can easily spiral into simply accepting the highest bidder.

Marlena Stell posted an expose, accusing influencers of being too money-focused (viaYouTube).